Project: Interactive Installation
Role: Creative Director
Team: Tim Barber, John Whitmore, Chelsea Davidson, Grayden Poper, Pete Schirmer
•• The Tesla retail experience is a designed to bring visitors closer to Tesla's amazing vehicles and technology. Situated in high foot-trafic locations, the boutique-sized stores mix tactile, hands-on materials with sophisticated interactive kiosks to create an experience that is truly unique. I led the ideation, design and development for the interactive installations. The "Design Studio" enables visitors to imagine their own version of a Tesla super car while the "Go Electric" kiosk answers common questions about electric vehicles. Customers alter factors such as speed, temperature, environment, location and local fuel prices to see how each affects performance, cost of ownership and overall emissions. These kiosks are installed in Tesla stores all over the world.
Digital Products, Installations and Platforms
Artwork & Packaging for Films