Project: Brand Realignment, Website Redesign, Lifestyle Photography
Role: Senior Art Director
Team: Damon Nelson, Yuri Ono, Guthrie Dolin
Client: Chrome Industries
An oldie, but a goodie, this project was done back in 2009 if I’m not mistaken. Chrome was known for their bomb-proof messenger bags, but they were introducing a line of footwear. We helped them refine their brand and built a new ecommerce platform. This site pre-dates the responsive approach, but I still love how bold and chunky it is. Damon Neslon, Yuri Ono and I did a scrappy photoshoot with some of our friends in San Francisco and came away with some amazing imagery. It was a total team effort, but Damon deserves a lot of credit for most of the shots.
Digital Products, Installations and Platforms
Artwork & Packaging for Films